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Your growth partner in strategy, design & AI
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Retrieving data from multiple sources
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Live data · GA4 · Search Console · WooCommerce
Sessions
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Revenue
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Gross sales
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Returns
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Orders
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Avg order value
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paid orders
Conversion rate
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orders / sessions
Search clicks
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Impressions
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Avg CTR
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Search Console
Avg position
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lower is better
Period summary
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Total ROI (all shops)
Portfolio-wide: all revenue ÷ total cost (Mediya fee + ad spend), regardless of which store is selected above.
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Revenue by store
Monthly revenue by store
Click a store name to include/exclude it from the total.
Traffic & revenue
Search Console: clicks & impressions
Sessions by channel (estimated from source)
Top sources (sessions)
Channels — revenue & ROAS
GA4 per default channel group. Revenue = GA4 purchase revenue, except Email: that revenue comes from Klaviyo (campaigns + flows, AED Leader account); Ad cost = Google Ads (via GA4). The Meta Ads row shows Meta spend with the revenue Meta attributes to itself (incl. view-through); the Total counts Meta's spend but not that revenue, because it overlaps with the GA4 channels. ROAS = revenue ÷ cost; ROI = (revenue − cost) ÷ cost. GA4-attributed revenue can differ from the WooCommerce total. Microsoft (Bing) Ads is not included yet.
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By store
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Top search queries (Search Console)
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Leads (Odoo · CRM)
separate from webshop revenue
Requests and revenue from the Odoo CRM: all requests, the share coming in via the websites, and the revenue from confirmed orders. Shown separately, not included in the webshop revenue at the top.
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AI insights
Generating an automated read-out of this period — what's working, what isn't, and what to do next…
The summary reflects the period and store selected above. Switch period or store and it refreshes automatically. Recommendations are based on available data — always sense-check before acting.
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Mediya AI agents
Inactive
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Monthly reports
The reports we review together in the first meeting of each month. Newest first.
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